Promotional Products 101

Promotional products.  You’ve all seen them. Chances are you probably have been given a few. But as a business owner you probably wonder if they would be a effective form of marketing for your company, and how they can be used to attract more customers.  You might also be confused about even …

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Stop Doing These Advertising Blunders NOW!

 Marketing is a form of art. Many long hours must be put into research to carefully consider what your target market is in order to achieve maximum potential. One must take into consideration the demographics, psychological patterns and behaviors of a target market before attempting to begin advertising.  When putting together your copywriting …

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We need to have a talk about your cold calling…

                     Entrepreneurs, what’s happening? Yeaaaah, time to talk about the sales elephant in the room: cold calling. Frankly a lot people hate making them and even more people hate receiving them.  Basically you are just calling someone out of the blue and randomly asking them to buy something from you.  But still, …

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Email Marketing Campaigns – Know The Rules

So you want to do some advertising for your small business through email do you? Maybe you went out and bought yourself a list somewhere, and hopefully it’s not full of crap emails that are worthless and unused. Email campaigns can be a great idea for small business owners for the obvious reason that it …

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