FAQ

Promotional Products
Frequently Asked Questions

What are promotional products?
Promotional products are merchandise imprinted with a company’s name, logo, and/or information used for advertising, gifts, and award programs.

What can promotional products be used for in my marketing?
Incentive to potential customers to purchase a product or service
Recognition Award for loyal customers and employees
Business Gift to build your company’s brand and give your business the edge to stand out from the competition.

Why are promotional products effective?
The long lasting staying power, cost effectiveness, and brand recognition created when using promotional products creates an excellent Return On Investment by itself and can easily be integrated into an old or new marketing mix for your company.

What are some types of merchandise that are branded?
Wearables (t-shirts, hats, sweatshirts), writing instruments, bags, drink ware, office accessories, calendars, trophies, and tech accessories are some of the most commonly used products.

What is Vector Art?
Vector art in short is graphic artwork which can be enlarged or shrunk in size without losing its quality. It is the type of artwork best suited for use to create images on promotional products.
You may also hear the term “Camera Ready Art Work” which basically means no changes need to be made to the artwork or logo and can go into production.

I don’t think I have any vector art, will I still be able to get promotional products for my company?
No artwork? No problem! We will have graphic designers create a logo for you. Costs are variant on the time it takes to produce what you need. Call for details.

What are some of the nicknames I hear for promotional products?
Promotional products are sometimes also known in some circles as SWAG (Stuff We All Get) and PMTs (Promotional Marketing Tools) and advertising specialties

What is PMS?
PMS stands for Pantone Matching System, which can be used on some products to pick an exact desired imprint color (for an added charge)

How can promotional products be used for a 501c3 nonprofit?
Promotional products are an excellent way to produce incentive to donate to your cause and a great way to show appreciation to donors, while also helping to further promote your organization

What is BRO Strategizing?
BRO Strategizing is short for Brand Recognition Opportunity Strategizing. It is a grassroots marketing technique for small businesses and nonprofit organizations, which creates brand building through direct marketing sales. It includes utilizing all or a combination of the following:

  • Promotional Products
  • Direct mail campaign (postal and/or email)
  • Sales letter copywriting
  • Personalized messaging